![]() I have coached and helped many C-suiters assist their marketing departments by writing a monthly column or getting involved with customer interactions. Get your C-suite executives directly engaged in creative content. Get The C-Suite Involved In Content Creation Carol Parker Walsh, Carol Parker Walsh Consulting, LLCġ1. Ask others to ensure that you’re on-brand. Your brand originates with you, but it’s held in the hearts and minds of those who know you. Tracy Levine, Advantage Talent, Inc.Īs Jeff Bezos is often cited for saying, “Your brand is what other people say about you when you’re out of the room.” A great way to improve your brand is to learn if others are interpreting it in the way you’ve been trying to communicate it. Trustworthy brands have reviews that show they have delivered on their promise. Relevant brands have trusted descriptions that are the same across platforms. Accessible brands use a consistent name and message that stays the same in both the physical world and the virtual world. One straightforward way to improve your strategy is to make sure your brand is accessible, relevant and trustworthy. Westover, Utah Valley University & Human Capital Innovations, LLCĩ. There is a tendency to try to be all things to all people, but focusing and targeting your strategy will better allow you to share your branding message and gain momentum. Once you’ve defined this, how do you bring it to life? It isn’t about a tagline or saying it it is about demonstrating it every time you interact. What makes you different? What makes you stand out? This is your USP. Whatever your business, there are likely many others who do what you do. Queen Chioma Nworgu, Queen Chioma Mediaīuild a clear USP and bring it to life in every touch point of your brand. Once you create this clear vision, run with it, be fierce and rebrand with total ease and flow. ![]() Gaining clarity is the key, as there is nothing more beautiful than having a powerful vision for your brand and aligning your branding with that vision. One of the best ways to improve your branding strategy is to assess where your brand is now and look at what you need to do to move to the next level. Ruth Simone, Luminare Coaching & Consulting Speak directly and specifically to how to transform challenges into opportunities. Start with the foundation: Know your prospect’s possibilities. Reframe branding as building credibility. Do I qualify?ĭo your best to keep it simple. Jay Steven Levin, WinThinkingįorbes Coaches Council is an invitation-only community for leading business and career coaches. Place customer insights above what’s convenient and expedient for your business. You have to hear their voice, not your biased thinking. To clearly relay what’s in it for your audience, you have to know and not assume. Express what’s in it for your customers when they choose your products or services.
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